Marketing tools
Marketing

Marketing tools we use and recommend

With so many tools released on the market daily to make life easier for marketing people, it is often difficult to choose the ones that are worth using. After all, every tool has its learning moment and testing everything that comes up can be quite unproductive. If you want to know the tools that the Outbound Marketing team uses frequently,

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traditional marketing
Marketing

Traditional Marketing – Origins of Outbound and Inbound

You've already seen on our blog how Outbound Marketing evolved, from its beginning full of charlatans to its evolution to a scalable and measurable process. Today, however, we will briefly parallel the evolution of Inbound and its importance to the Outbound process. Currently, what mostly happens in Marketing is people painting Inbound as the most innovative tactic of all time,

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